National Association of Watch & Clock Collectors
The NAWCC is a nonprofit organization dedicated to educating the world in the art and science of timekeeping. They also operate the National Watch & Clock Museum. They had a complex project involving several different websites and technologies. After two failed attempts to redesign their website with other vendors, NAWCC asked EZMarketing to help unify their sites into a single look a feel.
Their new design streamlines functionality and makes it easier for visitors to navigate and find the information they’re looking for. Using custom programming, we also created separate access and content for members vs. non-members. With a clear message and updated design, the new website attracts visitors interested in horology and encourages them to join the association.
“We were looking for a partner to help redesign and streamline our complex websites into a single look and feel. EZMarketing took the lead and spent the time needed to understand our systems and deliver the results we needed. We launched 4-5 weeks ahead of schedule, and our objectives were met. We know the importance of good vendor relationships, clear communication, and productive design sessions. I am ecstatic that we went with EZM and we will surely continue to use their help in the future.” – Rich Newman, Chair, NAWCC
Services:
- Website Design
- Email Marketing
Case Study for National Association of Watch & Clock Collectors
Redesigned website simplifies complex web environment to create better experience for staff, visitors, and existing members.
Meet the Client
Kelly Mahler is an occupational therapist and educator seeking to empower people by teaching them about interoception.
While it’s a big word that sounds complicated, interoception is all about how your brain interprets the feelings in your body. For example, when your stomach growls, your brain understands that you are hungry. Interoception is that sense that helps you answer the question, “How do I Feel?” in any given moment.
Kelly is passionate about sharing her knowledge of interoception to help people gain a deeper understanding of behavior and their own unique inner experience.
The Challenge
When it came to telling NAWCC’s story, their old website fell short. Developed over multiple years, the site had become several websites cobbled together with different designs and different technologies.
It was a maze to navigate. Menus changed from page to page, broken links were an issue, and it didn’t display well on mobile devices. NAWCC needed a simple, unified site that was easy to use—for both their staff and their visitors.
However, as a volunteer organization, NAWCC had many stakeholders involved in the web design process, each with their own idea of what the site should look like, what it should say, and how it should be organized. NAWCC needed a partner who could provide guiding expertise and keep the project moving in the right direction.
The Solution
NAWCC asked EZMarketing to help unify their sites into a single look and feel. In order to meet their goals and timeline, we focused on simplicity, clarity, and organization.
Simplicity—Using custom programming, we created a way for the different technologies powering the website to talk to each other. Combined with a visual redesign, this allowed us to make multiple sites look and feel like a single, centralized website.
Clarity—We helped NAWCC identify their core audience and write clear messaging that highlights the value of the museum and the benefits of membership.
Organization—The old site had 3 or 4 different navigation bars which changed depending on the page. We streamlined navigation so it’s consistent across the site, making it easier for visitors and members to find information.
The Results
The new website launched in May of 2020—right into the COVID-19 pandemic. But the timing was crucial. The new website allowed NAWCC to promote podcasts, webinars, and other virtual events that would have been nearly impossible to do with the old website.
What’s more, their members love it. NAWCC has a highly active community that shares their feedback on the site’s forums. Since the launch, members have posted positive comments and discussions about new content and features.
In 2019, we helped Kelly launch her first online course, along with a full website that shared her vision for helping people through interoception. When the opportunity to publish her books fell into her lap, Kelly felt confident taking the next leap forward with the EZ team at her back. Since then, we’ve continued to expand her website with a growing publication library, multiple on-demand courses and monthly live courses.
